Anua

Nature-Inspired Korean Skincare

Anua is a Korean skincare brand renowned for its commitment to natural, minimalist formulations that cater to sensitive and acne-prone skin. Emphasizing simplicity, Anua utilizes gentle, plant-based ingredients to create effective skincare solutions. Their products are free from harmful substances such as parabens, chemical filters, artificial fragrances, and mineral oils, ensuring a pure and conscious approach to skincare.

Heartleaf: The Star Ingredient

Central to Anua's product line is Heartleaf (Houttuynia Cordata) extract, celebrated for its soothing and anti-inflammatory properties. This botanical ingredient helps regulate excess sebum, refine pores, and protect the skin from environmental stressors. Anua's formulations often feature high concentrations of Heartleaf extract, such as the Heartleaf 77% Soothing Toner, to deliver maximum benefits.

Sustainable and Ethical Practices

Anua's dedication to sustainability is evident in their use of eco-friendly packaging, including FSC-certified paper and soy ink. The brand maintains long-term partnerships with trusted suppliers of organic raw materials, reflecting their responsibility toward the environment. Additionally, most of Anua's products are certified vegan and cruelty-free, aligning with ethical consumer values.