Beauty of Joseon

Heritage-Inspired Skincare for Modern Routines

Beauty of Joseon is a Korean skincare brand rooted in the philosophy of hanbang—traditional Korean herbal medicine. Inspired by the timeless beauty ideals of the Joseon Dynasty, the brand merges historical ingredients with modern skincare science to create products that are both gentle and highly effective.

Formulation & Ingredients

Beauty of Joseon formulates its products with a curated blend of natural, plant-based ingredients, many of which have been used for centuries in Korean skincare rituals. Key ingredients include:

  • Ginseng – improves blood circulation and revitalizes tired skin
  • Rice Water – brightens and hydrates for a glowing complexion
  • Green Tea – calms irritation and protects against environmental stressors
  • Propolis & Honey – deeply nourishing and antibacterial

While not certified organic, the brand focuses on clean formulations with minimal unnecessary additives, prioritizing skin-friendly actives and traditional extracts.

Note: Some products contain animal-derived ingredients like propolis or honey. However, vegan-friendly options are available and clearly labeled.

Ethical Practices

Beauty of Joseon is proudly cruelty-free. The brand does not test on animals and does not sell in regions that require animal testing, such as mainland China. This makes it a reliable choice for customers seeking ethical skincare.