Haruharu Wonder

Haruharu Wonder: Embracing Daily Natural Skincare

Haruharu Wonder is a Korean skincare brand founded in 2018, emphasizing the philosophy of "everyday wonder." The brand focuses on creating honest beauty solutions using natural, plant-based ingredients. Developed by biotechnology company Ok Bio Lab, Haruharu Wonder integrates fermentation science into its products to enhance efficacy and skin absorption. Their product range includes serums, creams, toners, mists, and gels, all formulated with over 95% naturally-derived ingredients.

Key Ingredients: Fermented Superfoods for Skin Health

At the heart of Haruharu Wonder's formulations is fermented black rice, known for its antioxidant properties and ability to promote skin cell regeneration. Other superfood ingredients include Maqui Berry, rich in antioxidants, and a blend of honey and green tea, offering anti-inflammatory benefits. The brand's patented Ultra Deep Technology ensures these active ingredients penetrate deeply into the skin, providing hydration, nourishment, and protection against environmental stressors.

Commitment to Clean, Ethical, and Sustainable Beauty

Haruharu Wonder is dedicated to ethical and sustainable practices. Their products are cruelty-free, and most are vegan, with many verified by The Vegan Society . The brand avoids harmful chemicals, ensuring formulations are free from parabens, sulfates, and artificial fragrances. Packaging is eco-friendly, utilizing recycled paper certified by the Forest Stewardship Council (FSC) and printed with soy ink to reduce environmental impact . Additionally, Haruharu Wonder incorporates braille on packaging to enhance accessibility.