Laneige

Hydration Experts with Korean Elegance

Laneige is a premium South Korean skincare brand founded in 1994 by Amore Pacific, with a name inspired by the French word for "snow"—a nod to their signature focus on water-based formulas. Centered around their proprietary "Advanced Water Science" technology, they craft deeply hydrating products—including birch sap-rich Water Bank serums and the beloved Water Sleeping Mask—to help users achieve that iconic K‑beauty glow.

Laneige gained global popularity thanks to standout hero products like the Lip Sleeping Mask, which has sparked celebrity love from Kendall Jenner to Meghan Markle and amassed tens of thousands of glowing reviews . Their successful launches on platforms like Sephora and Amazon during events such as Prime Day have cemented their reputation for delivering high-performance, affordable luxury. With sleek minimalist packaging and reliable efficacy, Laneige resonates with both skincare newcomers and seasoned K‑beauty fans.

However, Laneige is not certified cruelty-free. While the brand (and its parent Amore Pacific) ceased in-house animal testing years ago, it still sells in mainland China—where animal testing may be required—so they don’t meet stricter cruelty-free standards. They also do not carry vegan certification, and many formulations include animal-derived ingredients, so no universal vegan claims are applied. Despite this, Laneige remains a top choice for consumers seeking effective, hydration-driven beauty solutions.